Fishing Cat

ANIMAL:
Fishing Cat Prionailurus viverrinus

Type of Animal:
Feline

Habitat:
Swamps, marshland, oxbow lakes, reed beds, tidal creeks, mangroves, rivers, streams, dense grassland, tropical/subtropical forest, scrub

Location(s):
Densely vegetated areas of S.W. India & Sri Lanka through S. Himalayas to Bangladesh, Burma, Indochina, & S.E. China. Also found in Java & Sumatra. Almost always found near water.

Appearance:
Fairly stocky build, olive-gray coloration w/ blackish rows of spots along w/ some stripes & short tail, somewhat short legs, males have squarer head than females, otherwise sexes look very similar.

Food/Diet:
Fish, snails, crabs, crayfish, snakes, frogs, toads, birds, domestic dogs, domestic calves, domestic goats, domestic piglets, chital fawns, civets, rodents, rabbits, hares, primates, otters, carrion, grass

Status in Wild:
Threatened

Conservation:
Breeding in zoos & wildlife centers

Lifestyle:
Solitary

Additional Info:

Called:
Male-Tom
Female-Queen
Young-Kitten
Group-Solitary

Weight:
Male-18-31 lbs
Female-11-20 lbs
Young-2-2.25 lbs

Gestation:
2 months

Height:
1.16 ft

Body Length:
Male-2.3 ft
Female-2.2 ft

Life Span:
10 years in wild, 12 years in captivity

Tail Length:
Male- 0.76-1.15 ft
Female- 0.73-1.1 ft

Main predators are crocodiles & large pythons.

Threatened due to habitat loss, pollution, pesticides, pet trade, human encroachment, deforestation, hunting for fur, & persecution as a killer of goats, poultry, & calves.

Kittens leave mom at age of 10 months.

They’re very territorial & fights sometimes result in death.

To attract fish, they tap the surface of the water.

Territory marked w/ urine & spray.

Like many cats, they’re nocturnal.

They’re known to be very elusive.

Fun Fact(s):
DO NOT BE FOOLED BY THEIR CUTE APPEARANCE-There have been several documented cases of mothers w/ kittens driving off packs of dogs & severely injuring humans. In one instance, a large male got through a partition and killed a female leopard in a neighboring enclosure.

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    “Ӏt waѕ tіme tto concentrate οn health products,” Gould said,
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    “As Ι visited tһe corporate headquarters of ѕome of the largest retailers іn the world, I
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    Ԝhen Gould surveyed tһe challenges confronting international product manufacturers,
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    “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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